“Responsible travel to natural areas that conserves the environment and improves the welfare of local people”. (TIES, 2005)
Ecotourism Ireland is an organisation set up to stimulate the development of ecotourism countrywide. To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will stimulate the development of new ecotourism experiences in Ireland and at the same time defend the ethical values of existing ecotourism operators.
In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer.
The unspoilt nature of many parts of Ireland has encouraged tourism businesses both North and South to establish themselves as “green” ecotourism operators. Ecotourism Ireland is working to develop these resources further with the aim of establishing Ireland as a world class ecotourism destination with a strong focus on high ecotourism standards.
“We know that, increasingly, international travellers are looking for unique, authentic experiences that are sustainable. Consumers today care about the environment, local communities and locally-produced food when they travel. Again and again our research shows us that, in addition to our friendly people, our beautiful scenery and our natural, unspoilt environment are some of our unique selling points. We therefore very much welcome the news that Ecotourism Ireland is among the first labels in Europe to be formally recognised by the Global Sustainable Tourism Council.”
Niall Gibbons, Chief Executive of Tourism Ireland