Who Is Behind the Label?
The label has been developed by Ecotourism Ireland which based much of its work on the Former Greenbox Ecotourism Label which operated from 2006 to 2009 The Label has been developed in association with: Fáilte Ireland, Northern Ireland Tourist Board (NITB), and an Advisory Panel from Environmental Protection Agency (EPA) National Standard Authority of Ireland (NSAI) and the Department of Agriculture & Rural Development (DARD)(NPWS)National Parks and Wildlife Service .These agencies act as an independent auditing aspect of the label nationally .
What Can Be Labelled?
The Ecotourism Ireland Label can be applied to travel and tourism products that are nature based and have an element of interpretation involved. For example, guided wildlife tours, nature based training courses, instructed outdoor activity, food trails, archaeology tours, hill walking trips etc.
The label has been designed to be a graduated type award which can communicate different levels of achievement to travellers. (i.e. Gold, Silver , Bronze and also awareness level where by a business attends sufficient training and applies Ecotourism principles to their business and communicates this to their customers).
The label can only be applied to individual products, not to the entire product range of a particular company. However, if a company has a number of different ecotourism experiences then these can be grouped under one application and award, provided that similar policies and practices are applied across all the ecotourism products offered.
New companies or existing companies with new products can apply for certification on any suitable products. In such cases, these awards will be subject to certain future conditions being satisfied as outlined in the license agreement. Products will be subject to an onsite audit by an approved Ecotourism Ireland Auditor before certification.