Interpretation and Education
Interpretation is a key component of any ecotourism experience and
Ecotourism Ireland encourages interpretation that is well researched, visual, fun
and interactive. Specific measures have been designed which focus on both guided and non guided experiences and operators can achieve extra credit by targeting interpretation towards special interest groups such as people with special needs and children. The provision of newsletters to past and future customers is also encouraged, as is social interaction between groups of tourists.