Responsible Marketing

Ecotourism operations must be marketed responsibly and Ecotourism Ireland expects that all marketing material is designed so that the portrayal of the ecotourism experience on offer is an accurate picture of what the visitor can expect.

Ecotourism Ireland strongly encourages the use of paperless web based marketing, believing that this holds great environmental benefits, and where brochures and other printed material have to be used, we hope that these are produced in as environmentally friendly manner as possible.

Measures have also been included to promote the development of links between other ecotourism operators and organisations thus hopefully stimulating the further development and growth of ecotourism internationally