conserve, restore, innovate
nature, authenticity, wildlife
conserve, restore, innovate
nature, authenticity, wildlife
A Stepping Stone to Success
This handbook aims to take the fear out of ecotourism, by giving some of the 200,000 people who work in the industry around the island a concise guide on how to add eco to our already ‘friendly’ reputation, allowing Ireland to confidently describe itself as an eco-friendly destination to all its visitors.
It shows case studies of many of the market leaders who have been committed to ecotourism long before green took on a deeper meaning for Ireland than the traditional shade of green!